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A Letter of Introduction

Most credit departments do not send out letters of introduction to new customers.  In my opinion, this is a missed opportunity.  The letter is an opportunity to set the stage for what is hopefully a long and mutually beneficial working relationship.  One important thing to cover in your letter of introduction involves confirming your company’s payment terms.  Doing so reduces the chances of a ‘misunderstanding’ with that customer, and telling a new account in a non-confrontational manner what you expect and what they can expect from you can actually strengthen the working relationship.  After receiving the letter of introduction, if a new account fails to pay invoices within a reasonable time frame, it will not be the result of a misunderstanding or for lack of effort on the part of the credit department.  If credit terms must be withdrawn due to slow payment, the customer can only blame themselves.

© 2010.  Michael C. Dennis.  All Rights Reserved